John Lloyd on the challenges of website design

All this means that, without the old physical expressions of identity (actual products, packaging, environments, literature) as a first experience of a brand, a brand identity has to work much harder to attract customers and achieve differentiation; and, it has to do this primarily in an online context.  In effect, the website has to be a number of things; it has to be a store, a sales person or service adviser, a product display, a brochure, a catalogue, an advertisement and an after sales service ??? all in one place, on-screen. The Internet has not made it easier for brands to stand out. Within the confines and limitations of a small screen, brands have to work exceptionally hard to achieve recognition and differentiation. These are exciting challenges for corporate designers.

Propaganda Techniques – Name Calling

Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal

dedicated to ‘fruitful’ discussions.

When a social network is pulling my leg

I just saw this on facebook:


Well, dear facebook, not only I may say so in my profile,
or cross post my foursquare whereabouts to you,
you have me also checking-in in your new facebook places, now and again,

So, what is the point of asking????