What are the primary motivations for retweeting? There are countless of quasi answers out there but very little substantial research. Unfortunately I do not bring you one.
I run a little experiment the other day. I said I was running a “Retweet” experiment and asked my followers to RT!
I was not sure what to expect, but it turned out that about 13 people did actually retweet within the first hour.
Now, two days later, the picture is like this:
If there is an immediate conclusion to be drawn, is that far more people use the new RT method (the one provided by twitter).
As to why people RT, the answer remains open to speculation. It seems though that what Dan Zarrella has found/suggested (that ‘Please RT’ is a strong factor to get retweeted) is valid and valuable.