Today, as I was reading my feeds, I came across this post of Louis Gray “The Future of Social Media Is Mobile, Unified and Transparent”” something that I strongly believe too.
The article shows an above expectations success of the yet to be released phone.
I started thinking about the recent announcements of the other two touch screen phones: the impressive Blackberry Storm and the , and started making comparisons. Then, quite naturally,l the question popped up in my mind: in terms of public’s attention, where do these competitors stand?
So I turned to the only means of measuring attention at hand: Google Trends.
I limited my queries to the last 30 days and compared the results for US (where all the new phones made or will make their debut) and the world in total.
The results were not unexpected but surprising in the extend iphone differentiates itself from the rest of the pack.
Peak points relate to the following events:
If you try the searches yourselves, you might get different results as they are dynamic and change over time, but the closer to the time of my searches, the less the deviation.
The conclusion from the above is that iPhone, one and a half year after its first release, dominates attention. The gap is not likely to close, as each competitor that shows up, is compared to iphone, bringing it again back to our attention.
Another interesting conclusion is that, though a distant second, Blackberry can be a formidable competitor, as the product shows in the second place, above android and 5800 while it has not been released yet.
As expected, iPhone in the US is getting twofold as much attention as in the world in total.